Gone are the days where flyers, posters, billboards, and other print materials dominate the marketing community. There is an emmerging type of marketing now- SEO. Search Engine Optimization is defined as the ranking of a website in Google's listing to gain traffic and convert these traffic into sales. It is one of the most-used methods of internet marketing now. A lot of internet markets, in fact, such as Ewen Chia is using SEO to rank his websites and make money from them.
SEO or Search Engine Optimization is one of the most used internet marketing tool as it is cost effective and really powerful once you reach the first page of Google. In relation to this, content marketing is one of the key factors in SEO. WIth the recent Google algorithm update, it has placed higher value on those websites that produce high quality articles and penalize those that uses spun and low quality articles. This recent update made web masters to take action immediately and venture immediately to content marketing. They now take action to invest in improving their content. Here are some ways you can also improve your content:
1.Never Use Spun Content
This is the first thing every marketer must keep in mind. In Ewen's site, Ewen Chia Reviews, he said that using spun content was a thing of the past. Yes, it was vastly used before, but with the latest Google update, it has penalized sites that uses this content. Marketers must invest time to produce unique content.
2. Determine Readers
Who will read your content? Is it intended for young, or old audience? Adjust to whomever your intended users are. Make sure that your article is readable as well, to avoid confusion for the readers.
The above tips are just some of the ways you can improve your content. As much as possible, invest time to improve your content.